ENTREPRENEURSHIP: Complex customers require complex analytics
Today’s digital consumer is all over the place—busy, curious, distracted and distractible. That’s why you can no longer rely on last-click attribution to tell you the full story of the customer...
View ArticleINTERVIEW: Exploring Augmented Reality
Finweek journalist Jessica Hubbard has been very curious about the rise in Augmented Reality. It can be defined as an emerging technology that enhances the ‘real world’ with a digital overlay. She...
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